40%
Improvement in Customer Query Resolution Time
Overview
This case outlines how a high-growth retail tech firm accelerated GenAI-driven customer experience innovation using Parkar's Pay-As-You-Go model—delivering agility, faster time-to-value, and scalable execution with zero long-term commitment.
Challenge
The company needed to validate GenAI use cases for customer experience without committing to long-term overhead.
Solution
Parkar deployed sprint-based GenAI teams and:
- Delivered AI-powered MVP in weeks
- Enabled customer query summarization and automated insights
- Operated fully on a pay-as-you-go model
Key Results
- 40% improvement in customer query resolution time
- No upfront CapEx or vendor lock-in
- Scalable path to long-term AI integration
The Future
"Our platform's strength lies in its adaptability, enabling us to meet users' evolving needs and transform their experiences."